shortformblog:

And the award for best-timed film release goes to … Premiering in Canada today (and the U.S. later this Spring, though they may want to bump that release date up) is a film called “Pink Ribbons, Inc.,” a Canadian film which purports to show the dark side of the Komen for the Cure breast cancer movement. Seriously. It comes out this weekend in Canada. Of all weekends. So, on top of a PR disaster that strongly damaged their brand is a movie whose release has been planned for months that shows the hypocrisy of said brand. Talk about good timing.